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If you are still sending the same email to your entire list three times a week, stop calling it strategy. It is not strategy. It is a bulk-mailing habit dressed up as...
If you are still debating the hex code of a “Buy Now” button for your Tuesday newsletter, you are not operating a business. You are running an arts and crafts...
Let’s be real. If you are still spending 20 minutes agonizing over the perfect 140-character preheader text, you are optimizing for a ghost. In 2026, the traditional...
The other day, an old friend dropped by. He’s one of those guys with a “cleaner than clean” list and emails that look like high art. He’s standing there...
Let’s be real: choosing an email marketing tool in 2026 feels like trying to pick a favorite child. You want them both to succeed, but they have very different...
Over my 7 years in marketing, I’ve seen countless trends come and go. But 2026 feels different. We’ve moved past the era of ‘tricks’ and hidden scripts...
Let’s Be Real: The March 3rd Turning Point Today, March 3, 2026, is not just another day on the calendar. For those of us who live and breathe email marketing, it feels...