Let’s be real—we all get too many emails. Every morning I wake up to a cluttered inbox and wonder: “Does anyone actually enjoy this?” I used to think email marketing was just a fancy word for spam. But as I’ve grown my own business, my perspective in 2026 has shifted completely. I’ve realized that when it’s done right, email is the only place where I can truly talk to my audience without an algorithm getting in the way.

The “Aha!” Moment: I used to send the same boring updates to everyone. It didn’t work. But then I started playing around with automation in tools like GetResponse. I noticed that when I sent a specific tip to someone who actually asked for it, they didn’t just open it—they replied. That’s the magic of 2026: technology now lets us be more human, not less.

What I’ve learned recently:

• Stop Blasting, Start Talking: Nobody wants to be part of a “list.” They want to be part of a conversation. Using Moosend, I’ve been able to segment my readers so I’m only sending them what they actually care about.

• Timing is Everything: I’ve stopped hitting “send” at random times. Now, I let the built-in AI tools figure out when my readers are actually having their morning coffee. The difference in engagement is huge.

• Keep it Simple: You don’t need a PhD in design. Sometimes a simple, text-based email feels much more authentic than a flashy corporate banner.

Final Word: If you’re worried that email is dead—don’t be. It’s just the annoying emails that are dying. For those of us building real brands in 2026, it’s still our strongest bridge to our customers.