Email marketing is evolving rapidly in 2025, with new technologies making it smarter, more automated, and highly personalized. To stay ahead, businesses need to use the latest tools like AI, automation, personalization, AMP emails, and interactive content. Below, we’ll explore these trends and recommend platforms that offer affiliate programs so you can earn while promoting them.

1. AI & Machine Learning in Email Marketing

AI is transforming email marketing by analyzing user behavior, predicting engagement, and optimizing send times. This means better open rates, more relevant content, and improved conversions.

Recommended Platforms with Affiliate Programs:

• GetResponse – Uses AI to analyze user behavior and automate marketing efforts. Offers a competitive affiliate program.
• ActiveCampaign – Uses AI-powered segmentation and personalization. Has an attractive affiliate program.

2. Email Marketing Automation

Automation is key in modern email marketing. It allows businesses to send emails based on user actions, like welcome emails, abandoned cart reminders, and personalized product recommendations.

Recommended Platforms with Affiliate Programs:

• Moosend – Provides advanced automation features and a high-paying affiliate program.
• Brevo (formerly Sendinblue) – Offers powerful automation tools and has a solid affiliate program.

3. Advanced Personalization

Email personalization is no longer just about adding a first name to the subject line. It’s about delivering highly relevant content based on user preferences, browsing history, and past purchases.

Recommended Platforms with Affiliate Programs:

• Drip – Specializes in eCommerce email personalization. Offers a rewarding affiliate program.
• GetResponse – Includes powerful personalization tools and an excellent affiliate program.

4. AMP Emails & Interactive Content

AMP emails allow users to interact directly within their inbox. They can complete forms, view image galleries, or answer surveys without leaving the email, making campaigns more engaging.

Recommended Platforms with Affiliate Programs:

• Stripo.email – A leading platform for designing AMP emails, with an affiliate program.
• Moosend – Supports interactive email content and has an affiliate program.

5. Omnichannel Marketing: Email + Other Channels

Successful email marketing in 2025 isn’t just about emails—it’s about integrating with SMS, push notifications, and social media for a seamless customer experience.

Recommended Platforms with Affiliate Programs:

• ActiveCampaign – Combines email with multiple channels and has a great affiliate program.
• Brevo (formerly Sendinblue) – Offers omnichannel marketing and has an affiliate program.

Final Thoughts

To succeed in email marketing in 2025, businesses need to leverage AI, automation, personalization, AMP emails, and omnichannel marketing. The platforms mentioned above not only provide these cutting-edge features but also offer affiliate programs, allowing you to earn by promoting them. Adding affiliate links to your content can be a great way to generate extra income while helping others find the best email marketing tools for their needs.